Cleanliness is consistently the most-mentioned factor in Airbnb reviews — both positively and negatively. If you have a professional cleaning service handling your turnarounds, telling guests about it in your listing is a straightforward way to set expectations and build confidence before they book.
What to say — and what to avoid
Be specific rather than vague. “Professionally cleaned” is better than nothing, but “professionally cleaned between every stay with a photo report” tells the guest something meaningful. Avoid terms like “spotless” or “immaculate” — guests will hold you to those adjectives if one thing is out of place.
Good examples:
- “Professionally cleaned between every stay by a vetted local cleaning team.”
- “Fresh linen and towels provided for every booking.”
- “Photo reports taken after every clean — if something isn’t right, we’ll know before you arrive.”
Where in the listing to mention it
Include it in the property description — near the top, alongside other practical details. The “Other things to note” section is also a good place to mention specifics like linen, checkout cleaning, and any property care expectations you have of guests.
Airbnb’s enhanced cleaning program
If your cleaner follows Airbnb’s enhanced cleaning protocol and you qualify for the certification, display it on your listing. Even without the formal certification, mentioning that your cleaning team works to a defined checklist adds credibility.
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